A GEO checklist for company websites

Use this checklist to audit your company website. Each item is something a marketing or web team can fix without rebuilding the site.

Access and structure

1. Pages load as normal HTML, so content is readable without running scripts.
2. robots.txt allows the search engines and AI assistants you want to appear in.
3. An XML sitemap lists every page and is submitted to Google Search Console.
4. Each language has its own URL, with hreflang tags linking the versions.
5. URLs are short and readable, without file extensions or tracking codes.

Facts and entities

1. The homepage states clearly who you are, what you do and where you operate.
2. Organisation structured data includes your name, addresses, contact details and services.
3. Company name, address and description match across your site, Google Business Profile, LinkedIn and directories.
4. Fees, processes and timelines are explained in plain words where you are able to share them.

Content

1. A frequently asked questions section answers real customer questions directly, with FAQ structured data.
2. Articles or guides answer the questions customers type into AI assistants, one topic per page.
3. Each article opens with a short summary of the key points.
4. Pages show a publication or update date.

Signals

1. Every page has a unique title and description that match its content.
2. Social sharing images and descriptions are set, so links look professional when shared.

Track the results

Keep a list of 20 questions your customers ask. Each month, ask them in ChatGPT, Perplexity, Gemini and Google, and note whether your company appears. That list is your GEO scorecard. If you need someone to run this work, a GEO-capable implementation specialist can set it up in weeks.