The challenge
Online and wholesale leads went cold after the first reply. Marketing could not keep up with EN/ZH product and campaign copy across store, e-com and WhatsApp channels — brand voice drifted by channel.
What we did
Hired a project-based AI marketing specialist for six months to wire CRM follow-ups and brand-safe content workflows. Followed with a contingency search for a permanent automation engineer to own the stack after go-live.
How it ran
- 1
Map lead stages
- 2
Pilot on hot leads + one product line
- 3
Scale calendars and WhatsApp templates
Risks handled
- Human approval on every public post
- Style guide locked in prompts
- Tools chosen for exportable assets, not a closed suite
Want results like these?
Tell us the workflow that costs the most. Within two business days you get a recommended hiring model and a scoped proposal.
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